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'Brawl Stars': Learnings from the Removal of Loot Boxes


Frank Keienburg, General Manager for 'Brawl Stars' and Frank Yan, Game Designer of 'Brawl Stars' discusses the process of removing lootboxes from Brawl Stars entirely and how the game became less engaging as a result. They cover what they did in the year since and the subsequent results, speaking to the impact of randomized rewards for the game as well as how they analyze what's right for the game using a combination of community sentiment, data, and designer intuition.

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